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Compassion Over Killing
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ZOGBY POLL ON AMERICAN ATTITUDES TOWARD THE EGG INDUSTRY

Methodology

This poll of 1,204 adults nationwide was conducted by Zogby International from September 15 through September 18, 2000. All telephone calls were made from Zogby International headquarters in Utica, N.Y. The margin of error is ±3.0. Margins of error are higher in sub-groups.

Region, party, age, race, gender, and religion.
Summary

Questions 5–7. I am going to read to you routine practices used by the egg industry to produce eggs. For each, please tell me if you find the practice totally acceptable, somewhat acceptable, somewhat unacceptable, or totally unacceptable.

PracticeAcceptableUnacceptableNot sure
Crowding 8–10 chickens in cages, about the size of an open newspaoer, so tightly that they cannot stretch their wings?10.286.23.5
Starving the hens for over a week in order to induce the chickens to molt, which increases egg production.19.775.44.9
Cutting off parts of the bird's beaks so that the overcrowded. stressed chickens cannot peck at each other and cause injuries?35.960.43.6

The overwhelming majority of adults find routine egg industry practices unacceptable. The recent announcement of McDonald's restaurants that they will require their egg suppliers to reject forced molting if they want to sell to the hamburger chain will likely find overwhelming support among Americans—three in four (75.4%) say it is unacceptable to starve hens to force them into a molt (55.8% say it is totally unacceptable).

By more than eight to one (86.2% unacceptable to 10.2% acceptable), adults nationwide find the practice of overcrowding chickens into cages where they cannot spread their wings an unacceptable practice, with 69.8% saying it is totally unacceptable, while cutting off part of the beaks of chickens to prevent injury to other birds is unacceptable to 60.4%.

A majority or plurality in every sub-group finds all these practices totally unacceptable.
4. Which of the following statements comes closest to your own point of view?

Statement A:I would be willing to pay more for eggs from chickens that I knnow are raised in a humane manner.
Statement B:I want to pay the lowest price possible for eggs and how chickens are raised is none of my concern.
Statement A80.7
Statement B14.6
Neither2.3
Not sure2.4

By about six to one (80.7% to 14.6%), Americans say they are willing to pay more for eggs they know are from hens who are raised in humane conditions over those who want to pay the lowest price for eggs no matter how the chickens are treated.

A significant majority in every sub-group agrees with Statement A.

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